Pancake Perks and how it works

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Pancake Perks and how it works

Hello fellow pancake lovers, this is where the loyalty is…

For all those whose heart stops for all things batter, join our top-notch and totally over-the-top “Pancake Perks” loyalty club.

The way works is simple. The more you visit, the more we reward you. All you need to do is join the “Pancake Perks” club by filling in the form below and add our stamp card to your phone wallet. Get a stamp every time you visit and use your stamps to get rewards. Nice.

Sign up here

So enjoy a complimentary tea, hot chocolate or barista coffee (iced or hot; there’s no judgement here) on your next visit and start your rewards journey with us. Why not check out our menu in the meantime?

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T&C’s apply. Please click here to review our T&C’s in full.

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Excellent
Where The Pancakes Are - Fitzrovia
Based on 7006 reviews
See all reviews
Floriane
Veronika Hulenko
We went last week and it was fantastic experience. The food was just wow. We love to visit again. Bity was amazing staff , she advised us few dishes and we really appreciate her efforts
Response from the owner:Hello Veronika, Thank you so much for the wonderful 5-star review! We’re delighted to hear that you had a fantastic experience and loved the food. It’s great to know that Bity helped make your visit special — we’ll be sure to pass along your kind words to her. We truly appreciate your support and can’t wait to welcome you back again soon! Best Wishes Natalia Assistant Manager
zannis argoudelis
Όμορφος χώρος υπαίθριος και μη. Αναμονή αρκετή και μέτρια εξυπηρέτηση
Response from the owner:Hello Zannis! We’re glad you liked our venue. We’re continuously working on improving our service and appreciate your insights. Hope to welcome you back soon for a better experience! Best wishes, Iryna
Emma
Pear pancakes
Piña Colada pancakes
Response from the owner:Hello Emma, Thanks so much for trying our Pear Pancakes and Piña Colada Pancakes! We’re thrilled you gave them a taste — hope they brought a little sunshine to your day! Best Wishes Natalia Assistant Manager
Emma
Really lovely pancakes! I still prefer the normal pancakes to Dutch baby pancakes which are a bit dryer in my opinion.
Response from the owner:Hi Emma Thank you so much for your review of our pancakes and Dutch Baby! It's true that our Baby batter is possibly dryer, much like a Yorkshire pudding - really appreciate your comment on this. All the best Iryna
ladislav mirga
Me and my friends visited last Sunday. The food and service was amazing. We loved it. Bithy was very attentive. Thank you
Response from the owner:Hello Ladislav, Thank you so much for taking the time to share your lovely feedback. We’re delighted to hear that you and your friends enjoyed the food and service — that means a lot to us! We’ll be sure to pass your kind words on to Bithy; she’ll be so happy to know she made your visit special. We really appreciate your support and hope to welcome you all back again soon! Best Wishes Natalia Assistant Manager
sarlot gaziova
Its was amazing. Bithee was so caring
Response from the owner:Hello Sarlot, Thank you so much for your 5-star review! We’re so glad to hear you had an amazing experience, and we’ll be sure to pass your lovely feedback on to Bithy— she’ll be thrilled to know she made your visit special. We really appreciate your support and can’t wait to welcome you back again soon! Best Wishes Natalia Assistant Manager
Carola Elsner
Secret gem in London, delicious pancakes hidden away under a bridge. Friendly staff, great selection. Reservations needed. Very dog friendly
Response from the owner:Hello Carola! Thank your for your lovely review. We are thrilled you enjoyed our pancakes and found us to be a hidden gem. Our team loves welcoming furry friends too! We appreciate your support and hope to see you again soon for more delicious moments. Best wishes Pedro General Manager
Imane Elghoudani
We ordered two sweet pancakes, coffee, and mint tea.
The lady named Bithy was excellent in the way she explained how everything works, what alternatives we can have and gave us our ordered the way we wanted it. On top of that she was friendly, very pleasant to customers and very welcoming too. Definitely going back.
Response from the owner:Hello Imane, Thank you so much for your wonderful review! We’re delighted to hear that you enjoyed your pancakes and drinks, and that Bithy made your visit such a pleasant experience. We’ll be sure to share your kind words with her — she’ll be thrilled to know she made a great impression! We can’t wait to welcome you back again soon. Best Wishes Natalia Assistant Manager
Marlies Eder
Unvergleichlich!

Ich bin sehr begeistert, ein wahrer Genussort
Response from the owner:Hello Marlies, Thank you so much for your wonderful words! We’re delighted to hear you had such a fantastic experience with us. Knowing that you found our place truly delightful means the world to our team. We can’t wait to welcome you back again soon! Best Wishes Natalia Assistant Manager
Shilpi Nahid
Ivo Krieviņš
Since the place was full and we didn’t have a reservation we were asked to wait outside, but at some point we felt a little bit unseen as we saw that other people without reservations that came later got in faster than we did. Stuff was nice and food was worth the wait. Next time when I come, I will make a reservation to make this experience 10/10
Response from the owner:Thank you for your feedback, Ivo! We’re glad to hear you enjoyed the food and appreciate your patience. Looking forward to serving you again! Best wishes Iryna Assistant manager
Danielle Malcolmson
Lovely staff, yummy pancakes.
Response from the owner:Hi Danielle! Thanks for your kind words We are thrilled to hear you enjoyed our pancakes and had a great experience with our staff. We hope to see you again soon for more delicious treats! Best wishes Pedro General Manager
Andrei Smirnov
Beautiful and busy spot, it's not that cheap though. Pancakes were nice, but honestly they look better than they tasted
Response from the owner:Hello Andrei! We're glad you enjoyed the atmosphere and the pancakes presentation. We appreciate your thoughts on taste and pricing, as we strive to improve. We hope to welcome you back soon for a better experience! Best wishes Pedro General Manager
Oliver Scott
Good food / service - but loses a star since they wouldn’t let me pay cash
Response from the owner:Hi Oliver! We are glad you enjoyed the food and service. We understand the preference for cash payments, and we appreciate your understanding as we strive to streamline our processes. Your thoughts help us improve! Best wishes Pedro General Manager
Marcus Boerger
Excellent pancakes that come pre and tasty or with a wide variety of toppings from berry compote through poached eggs and salmon to all English.
Response from the owner:Thanks for the fantastic review, Marcus! We are thrilled to hear you enjoyed our pancakes and the variety of toppings. It's all about creating delicious experiences for our guests. We can’t wait to welcome you back for more tasty treats! Best wishes Pedro General Manager
hassan mohammed
Robert Kandrac
The service and food was amazing, the server bithee was amazing
Response from the owner:Hello Robert, Thank you so much for the wonderful 5-star review! We're thrilled to hear you enjoyed both the food and the service. We’ll be sure to share your kind words with Bithy — she’ll be so happy to know she made your visit special! Hope to see you again soon. Best Wishes Natalia Assistant Manager
Ludivine Vichard
Première visite dans ce restaurant, on a super bien mangé. C’est excellent ! Réservez à l’avance pour avoir de la place. 🫶🏼
Response from the owner:Thank you, Ludivine! We are thrilled you enjoyed your first visit and had a great meal. We appreciate the tip about booking in advance, it's definitely a popular spot! Looking forward to welcoming you back soon for more delicious pancakes! 🥞✨ Best wishes Pedro General Manager
Tina M.
Pancakes délicieux, service assez rapide, portions copieuses et produits frais.
La française que je suis est comblée !
Response from the owner:We are so glad to hear you enjoyed our pancakes, Tina! Your appreciation for our fresh ingredients and generous portions means a lot to us. We strive to provide quick service and delicious meals that delight. Looking forward to welcoming you back for more! Best wishes Pedro General Manager
Ahmed Allahim
The atmosphere in the restaurant was lovely, and the reception and hospitality were excellent.
The food was delicious, and the team was wonderful and outstanding, especially the employee Katya.
Mariana Sinotti
I love the menu, is very creative and the food is delicious! Would recommend! The environement is nicer than it seems as it has a external area at the front and is surrounded by nice restaurants!
Response from the owner:Dear Mariana, Thank you for the great feedback. We're thrilled you enjoyed our creative menu and delicious food. It's great to hear you appreciated the ambiance and surrounding eateries. We look forward to welcoming you back for more tasty experiences! Best wishes Iryna Assistant manager
Lau Blc
C’était sympa. Les serveuses sont souriantes et accueillantes. Les plats sont sympa. Je recommande
Response from the owner:Hello Lau, Thank you so much for your kind words! We're glad you enjoyed your visit, and it's wonderful to hear that our team made you feel welcome. We truly appreciate your recommendation and hope to see you again soon! Best wishes Natalia Assistant Manager
Reza Hashemi
The blackforest pancake is DIVINE! The jam is sweet & sour. The whipped cream is a mixture of butter and vanilla, the stuff that gets served by God when you arrive in heaven. Served graciously by God's helper, Bithy. Hallelujah.
Response from the owner:Hello Reza, Hallelujah indeed! We're absolutely blessed by your words. The Black Forest pancake is a labor of love, and we're so glad the jam, whipped cream, and Bithy's heavenly service hit all the right notes. We'll be sure to pass this divine praise along to God's helper herself. Come back soon for another taste of paradise! Best Wishes Natalia Assistant Manager
Shahrzad Rad
The best pancake I’ve ever had in my life!!!! I had the black forest 🙌🏻🍓🫐
Response from the owner:Hello Shahrzad, Wow – what an amazing compliment! We're thrilled to hear that the Black Forest pancake was the best you've ever had! Thank you for sharing your experience with us, and we hope to welcome you back soon for another unforgettable bite. Best Wishes Natalia Assistant Manager
Latifah
趙書儀
Pancake lover's favorite
Response from the owner:Thank you for the wonderful feedback. We are proud to be a favorite spot for pancake lovers. Your support means a lot to us, and we can't wait to welcome you back for more delicious pancakes soon! Best wishes Pedro General Manager
Shannon Skye
Michael
Saugute Pancakes, leckerer Kaffee, nettes Ambiente und nette Bedienungen. Morgens ist da nicht so viel los unter der Woche, daher sehr angenehm. Der Preis ist wie üblich in London eher am oberen Ende...
Response from the owner:Hi Michael, Thank you for taking the time to share your thoughts about your visit to Where The Pancakes Are – Battersea. We are really pleased to hear that you enjoyed the pancakes, coffee, and the relaxed weekday morning atmosphere. It’s also great to know that our team made you feel welcome with their friendly service. We understand that prices in London can be on the higher side, and we do our best to offer great value through the quality of our ingredients, the care we put into our dishes, and the overall experience. We hope to see you again soon for another enjoyable visit. Warm regards, Lidia General Manager
Mista Martial
Jaz MacLeod
The SMOOTHEST, TASTIEST vanilla matcha that’s ever had the chance to bless my tastebuds. I had the caramelised miso pear pancakes with the vegan batter — fluffy, golden, and quite possibly sent down by breakfast angels. I asked my boyfriend how his full English was and he just said ‘mmm good,’ which, translated from Boyfriend Language™, roughly means phenomenal but too busy chewing to elaborate. 10/10 would return
Response from the owner:Hello Jaz We are happy to hear you enjoyed the vanilla matcha and our pancakes. It’s great to know both you and your boyfriend had a fantastic experience. We can’t wait to welcome you back for more delicious moments! Best wishes Pedro General Manager
Basel Tashkandi
Response from the owner:Dear Basel, Thank you for the high rating! We hope to welcome you back again soon for some more pancakes. Best wishes, Lidia General Manager
Freya Saunders-Jeffery
Unreal.
Response from the owner:Thanks for the awesome feedback, Freya! We are thrilled to hear you had such a great experience. Your support means a lot to us! We look forward to seeing again for more delicious food and drinks. Best wishes Pedro General Manager
Ella Mesma
Delicious
Response from the owner:Hello Ella! Thank you for your review. We are glad to hear you enjoyed your experience. Delicious pancakes are what we strive for, and your feedback means a lot to us! Looking forward to welcoming you back for more tasty treats. Best wishes Pedro General Manager
Aram
Magda Chelstowska
Delicious pancakes! So many options and customizations available. Everyone will find something for themselves depending how hungry they are. The atmosphere is really cozy and the service is really nice!
Response from the owner:Hello Magda! Thank you for your great review. We are thrilled to hear you enjoyed our pancakes, options available and the cozy atmosphere. Our team works hard to provide great service, and it's wonderful to know you felt that during your visit. Hope to see you again soon for more delicious pancakes! Best wishes Pedro General Manager
George Keeling
The best pancakes I've had in London. Interesting seasonal offerings that make the menu stand out. Friendly staff who were happy to help as well. Busy location so book ahead if you can!
Response from the owner:Thanks for the great review George! We are happy to hear you enjoyed our pancakes and seasonal menu. Our team loves making your experience special. We appreciate your tip about booking ahead and look forward to welcoming you back for more delicious bites! Best wishes Pedro General Manager
Thulasi Carthigeya
Pancakes we're lovely
Response from the owner:Hi Thulasi, We are thrilled to hear you loved the pancakes. Your feedback brightens our day and inspires us to keep serving up deliciousness. Hope to see you again soon for more tasty treats! Best wishes Pedro General Manager
clara
Really enjoyed our pancakes 🥞 ! My Bloody Mary was a bit average, but I loved the Buddha brunch. Very toddler friendly with even plastic utensils for kids! We will be back next time we are in London.
Response from the owner:Thanks for the great feedback, Clara! We are glad you enjoyed the pancakes and the Buddha brunch. It's wonderful to hear that our setup for little ones made your visit even better :-) We look forward to welcoming you back on your next trip! Best wishes Pedro General Manager
Francesco Pintus
Delicious pancakes
Response from the owner:Thanks for the feedback, Francesco! We are glad to hear you enjoyed our delicious pancakes. We can’t wait to welcome you back for more tasty treats! Best wishes Pedro General Manager
Natalia Klis
The food was amazing
Response from the owner:Thanks for the fantastic feedback, Natalia! We are happy to hear you enjoyed the food. Our team works hard to deliver delicious dishes, and it's great to know we hit the mark. Looking forward to welcoming you back for more tasty treats! Best wishes Pedro General Manager
Filipe Cunningham
Absolutely loved Where The Pancakes Are! The pancakes were fluffy and delicious, the drinks were spot-on, and the atmosphere was warm and welcoming. Special thanks to (I think) the manager, he gave us amazing service and great recommendations. Can’t wait to come back!
Response from the owner:Hello Filipe! Thank you for the lovely review. We are thrilled to hear you enjoyed the fluffy pancakes and welcoming atmosphere. Our team is dedicated to providing great service, and we can't wait to welcome you back for more delicious experiences! Best wishes Pedro General Manager
sabrina gadet
Lincoln Bueno
Marije
Andre W
Jack Lawry
Absolutely amazing food in a, clearly, very popular place. Service was a pinch on the slow side to order but once we had done the food came out quickly. I’m nit picking really, if you like pancakes and breakfast foods then you’ll love this place.
Response from the owner:Hello Jack, Thank you so much for the kind words and thoughtful feedback! We're thrilled to hear you enjoyed the food and that our breakfast hits the spot — especially for pancake lovers like yourself! We appreciate your patience with the ordering process and will certainly take your note on speed into account as we’re always looking to improve. Hope to welcome you back again soon for another delicious visit! Best Wishes Natalia Assistant Manager
Hnan Ahmad
كفي مميز حلي متنوع وسندويشات مختلفه ومتنوعه
Response from the owner:Hello Hnan, Thank you for your 4 star review. We are glad that our pancake restaurant came across as special to you. We hope to see you back again to let us try and achieve 5 stars. Best Wishes Natalia Assistant Manager
Polly Burns
We had a fabulous brunch there and the food was delicious!
Thank you so much to Sihab who made some recommendations and was extremely attentive! We will be back next time we are in London
Response from the owner:Hello Polly, Thank you so much for your wonderful review! We're thrilled to hear you enjoyed your brunch and that the food hit the mark. We'll be sure to pass your kind words on to Sihab — he’ll be delighted to know he made your visit extra special. We can’t wait to welcome you back next time you’re in London! Best Wishes Natalia Assistant Manager
Rachel Spedding
Sihab was fantastic and looked after our table of 7 super well. He was helpful with allergies and kept checking in on us throughout our meal. Thanks Sihab!! 10/10 recommend ☺️
Response from the owner:Hello Rachel, Thank you so much for the amazing review! We’re thrilled to hear that Sihab took such great care of your group – he’s truly a star on our team, and we’ll make sure he sees your kind words. We’re especially glad to hear that you felt well looked after, especially when it came to allergies – it’s something we take very seriously. Your 10/10 recommendation means the world to us! We hope to welcome you back again soon for another great experience. Best Wishes Natalia Assistant Manager
Aiman Shahzad
Mum and I had a lovely time here for breakfast. We decided on the spot to go here as we were in the mood for pancakes somewhere new. We ordered the Royal with smashed avo and the Banoffee pancake. The quality of the pancakes were exquisite and we’ve never had any quite like these. The drinks were also delectable and a great palette cleanser for the meals : Iced Oat Vanilla Matcha and Green ginger juice. Customer service was also excellent. We really enjoyed the calming atmosphere at this location and will definitely be going here again. Thank you for making it a fun time for us. Highly recommend ❤️
Response from the owner:Hello Aiman, Thank you so much for your kind words – your review truly made our day! We’re so happy you and your mum decided to stop by on a pancake whim and that you loved The Royal with smashed avo and the Banoffee pancake – excellent choices! It’s wonderful to hear that the drinks hit the spot too – the Iced Oat Vanilla Matcha and Green Ginger Juice. We're especially glad you felt looked after and enjoyed the calming atmosphere. It means a lot to know we could help make your breakfast outing a fun and memorable one. We can't wait to welcome you both back again soon for more delicious pancakes and good vibes! Best Wishes Natalia Assistant Manager
Mays Al-ashqar
Response from the owner:Hello Mays, Thank you for your 5 star rating! We hope to see you back again soon for another great experience. Best Wishes Natalia Assistant Manager
Arkın Hacıoğlu
Response from the owner:Hello Arkin, Thank you for your 4 star review. We hope to see you back again to let us try to achieve 5 stars with you! Best Wishes Natalia Assistant Manager
AYAT ALQASSAB
Response from the owner:Hello Ayat, Thank you for 5 star rating! We hope to see you back again soon! Best Wishes Natalia Assistant Manager
Mercedes Mendez
It was wonderful I came with my grand daughter and she loves it! Five stars. Food was amazing , staff were very kind and the atmosphere was great . Will definitely be coming back . Sihab gave amazing recomendations
Response from the owner:Hello Mercedes, Thank you so much for your kind words! We're thrilled to hear that you and your granddaughter had such a wonderful time with us. It’s great to know she loved it, and that the food, atmosphere, and service all made your visit special. We’ll be sure to pass along your compliments to Sihab—he’ll be so happy to hear he made a positive impression. We can’t wait to welcome you both back again soon! Best Wishes Natalia Assistant Manager
Alina Kolesnyk
The best pancakes in London!!! Sorry so pictures it was too good
Response from the owner:Hello Alina, Thank you so much for the lovely review! We're so happy to hear you loved the pancakes — being called the best in London truly makes our day. And no worries at all about the pictures — the fact that you couldn't wait to dig in is the best compliment we could ask for! Hope to see you again soon for another round! Best Wishes Natalia Assistant Manager
devashish agarwal
Had strawberry and chocolate pancake with cappuccino which was amazing, great service by Sihab
Response from the owner:Hello Devashish, Thank you so much for the 5-star review! We're thrilled to hear you enjoyed the strawberry and chocolate pancake along with your cappuccino – a delicious combo! We'll be sure to pass your kind words along to Sihab for the great service. Looking forward to welcoming you back soon! Best Wishes Natalia Assistant Manager
noah berridge
They pancakes were delicious, nice atmosphere and they allowed me to stay and charge my phone for a while. Kind staff.
Response from the owner:Hello Noah, Thank you so much for your wonderful review! We're delighted you enjoyed the pancakes and the atmosphere. We're always happy to help our guests feel comfortable—charging your phone is the least we can do! Our team appreciates your kind words, and we look forward to welcoming you back soon. Best Wishes Natalia Assistant Manager
Nils de Vries
Really delicious late lunch. Very polite waiter and great service. Next time hope for one or two more GF options.
Response from the owner:Hello Nils, Thank you so much for your lovely review! We're glad you enjoyed your late lunch and appreciated the service—I'll be sure to pass your kind words along to the team. Just so you know, around 70% of our menu can be made wheat-free, and we're always happy to guide you through those options when you visit. We look forward to welcoming you back soon and hope to impress you even more next time! Best Wishes Natalia Assistant Manager
daniela Benakova
I had a chance to visit this place last Sunday. The atmosphere and food was amazing. I must say the girl name Bithy was so caring . I will definitely visit again.
Response from the owner:Hello Daniela, Thank you so much for your kind words and for taking the time to leave us a 5-star review! We're thrilled to hear you enjoyed the atmosphere and food during your visit. We'll be sure to pass along your compliments to Bithy—she'll be so happy to know she made your experience special. We look forward to welcoming you back again soon! Best Wishes Natalia Assistant Manager
Marica Scaccabarozzi
Posto preferito dove fare colazione/brunch a Londra. I pancakes sono buonissimi, i più buoni provati nella terra inglese, con opzioni sia dolci che salate. Personale gentilissimo. Super consigliati, dovete provarli!
Response from the owner:Hello Marica, Thank you so much for your kind words and fantastic 5-star review! We're thrilled to be your favorite spot for breakfast and brunch in London. It means a lot to hear that you enjoyed our pancakes — both sweet and savory — and that our team made you feel welcome. We truly appreciate the recommendation and look forward to seeing you again soon! Best Wishes Natalia Assistant Manager
leela saili
lovely pancakes! so yummy! would defo go back again. lots of options for gluten free and dairy free customers as you can get any pancakes with their free from flour. amazing.
Response from the owner:Hello Leela, Thank you so much for the lovely review! We're so happy you enjoyed the pancakes and appreciated the gluten-free and dairy-free options—we believe everyone should get to enjoy a delicious stack! Can’t wait to welcome you back again soon for more yumminess! Best Wishes Natalia Assistant Manager
Oliver Brett
Seriously loved this spot. Fast, attentive service. MASSIVE fluffy American-style pancakes with more than enough syrup - great coffee and juice too. Even had really good music too. Highly recommend.
Response from the owner:Hello Oliver, Thank you so much for the amazing review! We're thrilled to hear you loved the pancakes, coffee, and juice—and that our service and music hit the mark too. Your kind words mean a lot to our team. We can’t wait to welcome you back again soon! Best Wishes Natalia Assistant Manager
Ifrah
Food is great, service isn't consistent, maple syrup amount given varies widely 😅
Response from the owner:Hello Ifrah, Thanks so much for your review and for the 4 stars! We're really glad to hear you enjoyed the food — that's always great to hear. We really appreciate your feedback about the service and syrup portions. Consistency is something we’re always working on, and your comments help us spot where we need to improve. We'll be sure to pass this on to the team so we can tighten things up. Hope to see you again soon for more pancakes (with just the right amount of syrup)! Best Wishes Natalia Assistant Manager
The Wayfarer
Delightful pancakes! We tried the vegetarian friendly ones. Kids enjoyed the strawberry lime buttermilk smoothie as well.
Response from the owner:Hello The Wayfarer, Thank you so much for the lovely review! We're delighted to hear you enjoyed the vegetarian-friendly pancakes — and even happier to know the kids loved the strawberry lime buttermilk smoothie! We hope to welcome you all back soon for more delicious moments. Best Wishes Natalia Assistant Manager
Bleese Serdena
No wait for the table. Service was quick and efficient. The CFC savoury pancake tasted amazing but we found the strawberry and chocolate pancake tasted bland and could be sweeter. Ordered a side of bacon and was surprised by the big portion!
Response from the owner:Hello Bleese, Thank you for taking the time to leave us a review! We’re really glad to hear you enjoyed the quick and efficient service, and that the CFC savoury pancake hit the mark — it’s one of our favourites too. Great to know the generous portion of bacon was a nice surprise! We appreciate your feedback on the strawberry and chocolate pancake — we’ll pass that along to our kitchen team to review, as we're always looking for ways to improve and ensure every dish is just right. We hope to welcome you back again soon to try more from the menu! Best Wishes Natalia Assistant Manager
Tariq Tarapdar
Came here for brunch and wasn't disappointed! I had the "Royal"
which consists of two pancakes, two poached eggs, hollandaise, tarragon, asparagus and smoked salmon. It was really good! The Amber juice was also very refreshing!
Staff were also helpful and friendly.
Definitely will be coming here again!!!
Response from the owner:Hello Tariq, Thank you so much for the wonderful review! We're thrilled to hear you enjoyed "The Royal" — it's one of our favorites too! Glad the Amber juice hit the spot and that our team made you feel welcome. We can’t wait to have you back for another great brunch! Best Wishes Natalia Assistant Manager
Kimbaly St. Matthew-Daniel
Visited this venue while on holiday. Let me just say, London is a good time for food! My Yankee kids had to have some traditional pancakes, so we made our way to Where The Pancakes Go. This beautiful soul, Sihab, greeted us. If I could, I would have packed him up and brought him back to GA with me. He was kind, thoughtful, patient. He took his time with us, running the front of the house often alone. He was present and he deserves every good thing coming to him because he is an excellent professional and an even better human!
Response from the owner:Hello Kimbaly, Thank you so much for your heartfelt review! We're absolutely thrilled to hear that you and your family enjoyed your visit to Where The Pancakes Are during your time in London. It means the world to us that our food brought a bit of home to your Yankee kids! We’re especially touched by your kind words about Sihab — he truly is a gem, and we’re so lucky to have him as part of our team. We'll make sure he sees your message; no doubt it will mean a lot to him. We hope the rest of your holiday was just as memorable, and if you ever find yourself back in London, we'd love to welcome you again (pancakes and Sihab included)! Best Wishes Natalia Assistant Manager
Scott Lyons
Breakfast pitstop after Battersea Parkrun and, initially an unlikely place for wife and I normally to stop at, we're so glad we did!

Chilled, subtley lit and a very relaxed, non-pushy vibe, these guys do EXACTLY what it says on the tin. I chose the English Breakfast with beans and fried egg cooked to perfection, and moist and fluffy pancakes you'll find nowhere else! Wife built her own breakfast with fruit, yoghurt and plenty of maple syrup

Special mention to ARTURS for his service. A very quietly-spoken individual that matched to vibe of the place - nothing too much for him!

They excellent at customer service, even getting an email from assistant manager Lidia, thanking us for or custom and review on the payment portal!

Perfect place to eat for your Battersea Power Station shopping trip, and well worth the 20 minute walk from Parkrun.
Response from the owner:Hello Scott, Thank you so much for such a thoughtful and detailed review – we absolutely loved reading it! We’re so glad you and your wife decided to stop by after your Battersea Parkrun and even more thrilled that your visit exceeded expectations. It’s wonderful to hear that the relaxed atmosphere, delicious food, and service all hit the mark for you. We’re especially pleased that Arturs made such a great impression – he’s a valued member of our team, and we’ll be sure to pass along your kind words to him, as well as to Lidia. We really appreciate you taking the time to share your experience and recommend us to others. We hope to welcome you both back again soon. Best Wishes Natalia Assistant Manager
Nicole Brancato
Olivier Walczak
Netzi Rodríguez
Best pancakes in London!

Todo estaba tan cuidadosamente bien hecho; los pancakes tienen un sabor auténtico y mezclarlos con salados hace que todos los sabores resalten.

Si tu día empezará en el British Museum, pasa a desayunar ahí antes.
Response from the owner:Hi Netzi, thank you so much for leaving us a lovely review. We're so delighted to hear you had a great time with us, sounds like you had a great day out. Anna
Dalsim
We had a great time at Where the Pancakes are in Fitzrovia. We got a good table and were served quickly, despite the restaurant being very busy! Our server Diana was brilliant. She gave us some good tips, was very attentive to my 2 children and what they wanted to drink and eat and went the extra mile to make my wife, who's birthday it was feel very special. She made a request with the chef to let me try some alternative pancakes as part of my order too. The pancakes were very well made. The flavour, warmth and texture was spot on. The bacon was quite tough and some bits were very chewy, I would have preferred them to be crispy. We also had the Cornflake chicken with Hollandaise sauce, that was REALLY good. I wish we had an extra pancake with that one. One little niggle I had was that I ordered a breakfast tea which arrives in a nice pot with a very nice black cup, but because the cup is black, it is difficult to see the strength of the tea brew, which is how I usually check if it has brewed enough before pouring a whole cup. We were also gifted some pancake mix at the end to say happy birthday! Overall, a really good experience and look forward to visiting again.
Response from the owner:Hi Dalsmin, thank you so much for leaving such a lovely review about Diana, we are super pleased to hear it and I will make sure it's passed on to her. It's a really interesting note about the black coffee cup and something we haven't considered before, I will make a note to discuss this with the Founder and it's a great comment. We hope to see you again soon, Anna
Manuel Savastano
My experience has been amazing! We didn’t have to wait long! We went on a Sunday afternoon! Busy but not too busy! We’ve been served quite quickly! Perfect for a Sunday brunch! Good for tourists and locals x
Response from the owner:Hey Manuel, thank for leaving us such a lovely review. I'm so glad you had a positive visit with us, we hope to see you again soon, Anna
Sarah
Delicious, must try pancakes!
Response from the owner:Hey Sarah, thanks for leaving a great review and photos. We're so pleased you had a good time with us, hope to see you again soon, Anna
Tina Timpe
The pancakes, the juice, the latte … everything is really good. We had booked and had immediately our table, so it went smoothly.
Response from the owner:Tina, thank you for the fantastic review! We're thrilled to hear you enjoyed everything. It's great that your experience was smooth from start to finish. We look forward to welcoming you back for more delicious moments! Best, Nicole
Amelia C
Decent American style pancakes. The pulled beef pastrami was interesting as it had melted cheese on top of the pancakes.
Response from the owner:Thanks for your feedback, Amelia! We always appreciate hearing what our customers think and look forward to serving you again soon! Best, Nicole
Emily
Really tasty and unique pancakes, definitely recommend for breakfast or brunch. Nice relaxed atmosphere with helpful, attentive staff. Service was quick when we were there and we hadn't booked despite it being busy.
Jennifer Bers
Coming from an American who LOVES pancakes, these are genuinely outstanding. And they have proper crispy streaky bacon, real maple syrup.. Nicole, the manager at Fitzrovia is also a gem!
Response from the owner:Hey Jennifer, we’re thrilled to hear you loved our pancakes and crispy bacon! Thanks for sharing your thoughts; we can’t wait to welcome you back for more deliciousness! It was lovely to meet you. Best wishes, Nicole
Samm F
Response from the owner:Thanks for the 4-star rating, Samm! We appreciate your support and are glad you had a positive experience. If there’s anything specific you’d like to share or see improved, we’re all ears! Best, Nicole
Irene Smith
Excellent, what a great find
Response from the owner:Thanks for the awesome review, Irene! We're thrilled to hear you had a great experience and consider us a find. We appreciate your support and look forward to bringing you more great content! Best wishes, Nicole
Janette Smith
Great concept and great food, but the service was quite slow and you had to grab their waiters attention.
Response from the owner:Hi, Thanks for your feedback, Janette! We're glad you enjoyed the concept and food. We appreciate your support and hope to welcome you back soon for an even better experience! Kind regards, Nicole
Dee I
Really enjoyed the food. Service was fantastic and really attentive to your needs! Our waitress was fantastic, she asked if my eggs were ok and if they needed to be cooked on the other side…🤩

Will definitely be back again for the 3 in 1 pancakes, hopefully they can be modified due to not being able to eat certain ingredients.
Response from the owner:Dee, we’re thrilled to hear you enjoyed your experience! It's great to know our team provided attentive service. Looking forward to welcoming you back soon! Best wishes, Nicole
Kwaku Gyamerah
Always a great spot to just relax and have some dang good pancakes! The service was amazing also big shout out to Shihab (hope I spelt your name right bro) thank you for making the day great and for making the birthday really sweet and special
Colin McCann
We had a great time and fantastic service provided by Mr Sihab.
Food was great and he helped us with selection of ur food. Amazing experience. Many thanks Mr Sihab. Flora and Colin
Abi Taylor
Great, lovely food, Greta hosts and nice atmosphere
Hunsal p
Response from the owner:Hunsal, thank you for your 5-star rating! We're glad to see you enjoyed your experience. Your support means a lot to us. Best wishes, Nicole
Emily Julia Kuipers
Such a beautiful building! I've been to the London Bridge location too. Pancakes are delicious, absolutely recommend.
Response from the owner:Emily, thank you for your wonderful review! We look forward to welcoming you back soon. Best wishes, Nicole
Mrs H
We chose to go back to this place for my birthday brunch. It was a no brainier as the restaurant has a lovely atmosphere, food is delicious and the service is excellent. When it comes to the dietary requirements nothing was too much. Eddy and the chef made sure they meet those requirements so we can enjoy worry free our meal.
Thank you guys it’s all well appreciated ☺️
Response from the owner:Thanks for celebrating your birthday with us, Mrs. H! We're happy to hear you enjoyed the atmosphere, food, and attentive service. We appreciate your kind words! Best wishes, Nicole
Fabian Bock
Response from the owner:Thank you, F Bock, for your 5-star rating! We appreciate your support and are glad to have you with us. Best wishes, Nicole
Suz
The pancake was nice - fluffy and filling (I had a simple pancake with maple syrup) - and the staff was friendly (especially Eddy, who was very helpful and attentive). I really liked the coffee too.
Response from the owner:Thanks for the fantastic review, Suz .We're thrilled you enjoyed the fluffy pancakes and friendly service from Eddy. It’s great to hear the coffee hit the spot too. We look forward to welcoming you back for another delicious meal. Best Wishes Ross . B General Manager
Drusy M
I love pancakes and when i've been in London I found this amazing restaurant where I could chat in Italian with Eddy that helped me to find the best one for me. Just amazing! Thank you Eddy and see soon again!
O F
The pancakes were super good! I recommend the place! If you want a good hearty breakfast.
Response from the owner:Thanks, Océane we're thrilled to hear you loved the pancakes and had a great breakfast experience. Your recommendation means a lot to us. We can’t wait to welcome you back for more delicious pancakes . Best Wishes Ross. B General Manager
Nicholas Riley
Come here every year around pancake day and bring my team - they handled a booking of 20 really well, all the food came out at the same time which is impressive for so many people

The pancakes are thick and fluffy, if I was being picky I'd say the bacon could be crispier and id like the blueberries cooked in my pancake.

The flat white is more like a mini latte, but that's not unusual in London
Response from the owner:Hey Nicolas , thanks for the great feedback, Nicholas! We're thrilled to hear your team enjoyed their pancake day with us. Your suggestions on the bacon and blueberries are noted for future improvements. We appreciate your insights and look forward to welcoming you back next year. Best Wishes Ross.B General Manager
Kisie Perez
Love their pancakes, kimchi one on the saltier side but I love salt so no issue for me. Love all the others!
Response from the owner:Kisie, we're thrilled to hear you enjoyed our pancakes , It's great to know you liked the kimchi flavour , even with its saltiness. We appreciate your feedback and look forward to serving you more delicious options in the future. Best Wishes Ross . B General Manager
Atiya Davids
Delicious pancakes, perfect for breakfast. Not too sweet- you finish the meal full and satisfied, but not feeling sick. I love that there are vegan options. I ordered the vegan Hummingbird pancake. The coconut cream was lovely and the lime sauce was unique. The pomegranate and coconut chips were a nice touch. The texture of the pancake was lovely and light, not heavy at all. The iced vanilla matcha oat latte was lovely too. Very fast service with friendly waiters. Eddie and Nia were great.
Response from the owner:Atiya, thank you for your fantastic review. We're thrilled you enjoyed our vegan Hummingbird pancake and iced vanilla matcha oat latte. It's wonderful to hear that Eddie and Nia made your experience even better. We can't wait to welcome you back for more delicious meals. Best Wishes Ross . B General Manager
C W (ChaLou0)
Gorgeous vegan pancakes. Loved every bit. Will return when I am next in London.
Response from the owner:Thanks, Charlotte! We're thrilled to hear you loved our vegan pancakes. We can't wait to welcome you back on your next visit to London! Best, Nicole
Sofie 15
Response from the owner:Thank you, Sofie, for the perfect rating! We appreciate your support and are glad to know you had a great experience. We look forward to serving you again soon! Nicole
Kelly Izell
I was advised not to eat here if I have celiac b/c the chance of cross contamination was high. We had come for the GF pancakes, but I instead ended up eating a granola bar from my bag while my non-celiac wife ate some. She said her food was good though.
Response from the owner:Thanks for sharing your experience, Kelly. We take food safety seriously and appreciate your feedback about gluten-free options. We're glad your wife enjoyed her meal! We continuously work to improve our offerings and hope you'll consider visiting us again in the future. Best Wishes Ross. B General Manager
Adélaïde ETONG
Response from the owner:Hello Adelaide , thank you for the perfect rating . We’re glad to know you had a great experience. Your support means a lot to us and motivates our team to keep delivering the best. We look forward to serving you again soon. Best Wishes Ross. B General Manager

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